“Personal effectiveness is the core of our business.”
- Sheila Viesca, TalkShop

Monday, September 12, 2011


With English communication training as TalkShop’s core competency, it only makes good business sense for the premiere communication consultancy to venture into writing services. In fact, Sheila Viesca, TalkShop CEO has been dabbling in writing, editing, and proofreading years back, carried over from business relationships with her diverse clients. 

On top of the yearly management programs for the Development Bank of the Philippines, TalkShop has been commissioned to edit and proofread the bank’s Manual of Correspondences. This sets the standards for business writing for consistency and uniformity, reinforcing the bank’s business style and corporate identity.

Saatchi & Saatchi, a leading advertising agency has partnered with TalkShop for writing requirements of a literacy project catering to moms and kids. The outcome was a well-researched, sustained, and meaningful information campaign that brought to the fore the merits of its clients’ kids learning advocacy. 

The Department of Education (DepEd) has likewise tapped Viesca to set the standards for communication requirements by designing its Communication Competency Benchmark. This standardizes recruitment and promotional processes for all of the agency’s ranks.

“Our services come with a strong quality proposition backed by research,” says Viesca who leads a pool of seasoned writers and grammarians who carry out the meticulous task of scrutinizing work with a trained eye, as they focus on grammar, spelling, word choice, and punctuation, while weeding out jargon for a professional finish. Services include technical and creative writing, web content and SEO writing, editing and proofreading covering a wide range of businesses and industries. PR services are likewise offered, focusing on writing and press liaison work.

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