“Personal effectiveness is the core of our business.”
- Sheila Viesca, TalkShop

Friday, October 28, 2011

What is a Copywriter?

The future looks bright for a copywriter with the advent of the internet. Today, a copywriter’s skills are in great demand, with expanded opportunities on-line – email, website content, SEO blogging, and the Social Media – on top of writing for traditional media.

What is copywriting? How does it differ from technical writing? Is SEO writing complicated? How does one write a blog? If you are aspiring to be a copywriter and need to hone your skills, you may be wondering about what it takes to becoming a good copy writer.

TalkShop will answer all these as it holds your hand with Creative Writing Workshops that will harness your creativity. Sheila Viesca, TalkShop CEO explains, “TalkShop’s two-fold approach draws out your analytical side to set organization and logic into place, and engages your creativity for color and character in your writing. Both are keys to effective copywriting that influences, persuades, and sells.”

To her credit, Viesca is the published author of “Quintessence of Creative Writing,” a 21-Day journal that has changed the life and perspectives of many professionals who used to cringe at the thought of writing compositions, only to find out that with the right approach, they can excel in writing and even make a significant impact in their life and earning capacity. Sheila Viesca is also a faculty member at the Asian Institute of Management (AIM), the Philippines’ premiere graduate school where she teaches Research Writing.

Learn the ropes of Creative Writing, a comprehensive program that will teach writers how to merge logic with creativity, master the 12 tenses, learn presentation techniques and mastery, and engage in self-editing techniques, among others. The workshop package comes with pretest to gauge the proficiency level of participants and determine their thinking style, a posttest to measure improvements, hard bound, copyrighted course materials, certificate with international affiliation, and 3-month monitoring to assess the progress of each participant. For queries and reservations, log on to www.talkshop.ph or call (632) 894-5588 and (632) 501-5427.

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