What 50 Shades of Grey Can Teach Us About Building Anticipation
Fifty Shades isn't meant to be enjoyed as a story - it's meant to evoke a reaction (which it does admirably) - which is why it does away with any sort of buildup towards the love story between Anastasia and Christian. But if you want to tell a story, if you want your audience to be invested in what happens, then you must learn how to build anticipation.
In the case of the premature couple, you can build anticipation by answering basic questions such as how do they fall in love OR why do they fall in love? And no, Anastasia biting her bottom lip seductively doesn't count.
Now, Fifty Shades isn't exactly a love story; it's S&M erotica. Perhaps you've noticed Christian (before Anastasia discovers his secret) saying things like, "I like being in control," or, "I will punish you" as a highly-telegraphed form of foreshadowing. This doesn't build anticipation; in fact, it kills the anticipation because of how blindly obvious it is made out to be.
All in all, the book is a terrible read (unless you aren't in it for the reading). It did, however, give me a greater appreciation for stories that do it right. And those stories are the ones that know how to build anticipation as it leads towards the climax. I believe Ms. Steele and Mr. Grey can agree with that.