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- Sheila Viesca, TalkShop

Wednesday, February 06, 2013

Super Bowl Lights Out, Oreo Dunks

Super Bowl Lights Out, Oreo Dunks

The amazing thing about creativity is that it knows no bounds. Even at the slightest hint of disaster, creative people can make something fun and cool out of it. And this is quite evident when global brands spun creative tweets about Super Bowl’s surprising 35-minute power outage last Sunday.

It will forever be remembered in history as “the blackout bowl.”

And Oreo was one of the first to grab the opportunity to make the most adorable tweets in all black-out history: You can still dunk in the dark. Tide laundry detergent jumped in the pool next with “We can’t get your #blackout, but we can get your stains out.” 

Social media has become an outlet for the public to release emotional upheavals whether it is in a form of rant or other creative pursuits. Creativity is no longer a subdued process where its availability only caters to the elite. The people on the other end of the traditional communication model has now the absolute power to make a message go viral; then passive audience now have the power to make or break a successful campaign.

Social media has given birth to a culture where creativity became a way of life, a behavior that can be lighten up any time of the day, even in the midst of adversity.

Because of social media, our creative process turned from top to bottom to a seemingly endless transmission of information because it has evolved into something that is more collaborative and on-going in nature. It may or may not end as long as its ‘sharing demands’ are high and the content is shareable.

There is so much to look forward to as the information age rapidly changes norms, traditions and trends. 

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